How a Global Media & Advertising Agency Simplified Their Ad Campaign Tracking with Lumenore
Results Achieved:
Manual Reporting Effort
80%
reduction
Improved Customer Experience
by creating personalized dashboards for each client’s business goals.
ROI
15%
increment
Time Saved on Reporting
15
hours per week
Campaign Overspend
20%
reduction
Customer Overview:
They are a global advertising and media consultancy specializing in media strategy, planning, buying, execution, and optimization. They manage campaigns across platforms such as Google, Meta, LinkedIn, and Bing, delivering measurable ROI for clients across industries.
Business Challenge:
The agency struggled with the following challenges:
No consolidated campaign view across ad platforms.
Manual data integration due to inconsistent structures and naming conventions.
Limited analytics flexibility for custom KPIs and calculations.
Inefficient campaign reporting processes.
Difficulty tracking spend vs performance accurately.
Why the Problem Mattered:
Without an unified analytics, the agency was dealing with:
- Delayed insights that reduced campaign optimization opportunities.
- Manual reporting that restricted scalability.
- Inaccurate spend tracking that impacted ROI.
- Lack of real-time performance transparency that clients expected.
Without unified analytics, campaign optimization remained reactive.
The Lumenore Solution:
Lumenore implemented a campaign performance analytics platform to unify, clean, and analyze advertising data.
Unified Campaign Data Integration
Integrated data from multiple ad platforms into a single analytics layer.
Data Cleansing & Transformation
Standardized and cleaned campaign data to ensure accuracy and consistency.
Centralized Campaign Dashboards
Enabled holistic tracking of impressions, CTR, CPC, CPV, and budget utilization.
Budget vs Spend Tracking
Improved visibility into actual spend against planned budgets.
Automated Reporting
Reduced manual reporting effort and accelerated decision-making.
Customer Speaks:
Managing campaigns across multiple platforms was complex and time-consuming. With Lumenore, we finally have a unified, accurate view of campaign performance. Reporting is faster, optimization is easier, and our teams can focus more on driving ROI for clients.
Why They Chose Lumenore:
- Strong multi-platform data integration
- Custom KPI and calculation support
- User-friendly dashboards
- Faster reporting and optimization cycles
How Lumenore Can Support Your Use Case:
- Unify campaign data across platforms
- Track spend, performance, and ROI accurately
- Reduce manual reporting effort
- Optimize campaigns faster with real-time insights
Lumenore is built for high-velocity data, multi-platform ecosystems, and global-scale competitive environments.
