How an Esports and Gaming Organization Sped Up Their Reporting Time by 85% Using Lumenore
Results Achieved:
Reporting Time Reduction
85%
faster reporting cyclesIncreased ROI for Sponsors
38%
improved ROI for event sponsorsAd Targeting Optimization
57%
more accurate ad placementCustomer Overview:
They are a Saudi-based global esports organization that brings together the world’s top players and teams across 25+ game titles in a multi-week international competition. The gaming competitions they organize attracts:
- Viewers from 128 countries
- Audiences dispersed across 29 streaming platforms
- Billions of social impressions
- Coverage from 4,367+ media outlets
They serve millions of global fans and hundreds of partners, sponsors, and publishers, relying heavily on digital performance to demonstrate ROI and scale.
Business Challenge:
They managed one of the world’s largest esports events, but their teams struggled with major data visibility and operational measurement issues across platforms, regions, and content formats. The biggest obstacles were:
Fragmented data across multiple streaming platforms like Twitch, YouTube, and dozen other channels, due to which there was no unified view of total audience, peak CCV (Concurrent Viewers), or hours watched.
Unable to analyze viewership trends, making it nearly impossible to understand how audiences are actually behaving throughout different regions. Without a unified view, they struggled to analyze peak moments in engagement during live broadcasts and run targeted ads.
No real-time visibility into live event performance, leading to leadership not able to answer critical questions like “how many people are watching right now?”, “which game is trending at this minute.”
Difficulty proving ROI to sponsors & government stakeholders with billions of investments, due to disconnected data making it nearly impossible to present unified reach, impressions, or media value.
No comparative analytics across game titles due to which they couldn’t determine which titles outperformed others, which regions were gaining momentum, or where production resources should shift.
Why the Problem Mattered:
The lack of unified analytics directly impacted their ability to scale and optimize a world-class esports event:
- Lost ad optimization opportunities during peak streaming moments.
- Inaccurate or delayed reporting to sponsors and publishers.
- Reduced decision-making agility during live matches.
- Difficulty in demonstrating media value for billions in investment.
- Operational inefficiencies across production, content, and PR teams.
- Missed market growth insights across countries.
For an event of this scale, delayed or fragmented insights limited audience reach, content performance, and strategic planning.
The Lumenore Solution:
Lumenore implemented an end-to-end analytics solution, integrating all streaming, social, and media data into a single unified view to track peak viewership time for targeted ads:
Ingested Data from Every Platform:
Lumenore pulled data from all 29 streaming platforms, social networks, and media monitoring tools they relied on.This eliminated the need for manual collection and ensured every metric such as viewership, engagement, impressions, etc., was captured automatically.
Real-Time Visibility into Viewership Trends:
With all data consolidated, they could finally see real-time spikes and drops in viewership, compare game performance, and identify which moments were driving the most audience engagement during live broadcasts.
Ran Targeted Ads at the Perfect Time:
By tracking viewership peaks minute-by-minute, they could time ads, sponsor shoutouts, and branded segments when the most viewers were tuned in. This ensured higher visibility for partners and stronger overall ROI.
Customer Speaks:
During a live event, every minute counts. Lumenore helped us spot trends, fix issues faster, and understand what fans were responding to. It made our day-to-day much smoother.
Why They Chose Lumenore:
- Deep expertise in high-velocity, multi-platform analytics
- Ability to unify streaming, social, and media ecosystems effortlessly
- Real-time KPIs instead of static reports
- Scalable platform designed for global events
- Automated reporting capabilities for sponsors and government stakeholders
How Lumenore Can Support Your Use Case:
Esports organizations, tournament operators, and gaming publishers can use the same analytics foundation to:
- Track viewership performance across all platforms in real time
- Monitor social buzz, sentiment, and viral moments
- Measure media value and demonstrate ROI instantly
- Compare game titles, regions, or creators
- Optimize content strategy for maximum engagement
- Automate reporting for sponsors, publishers, and executives
Lumenore is built for high-velocity data, multi-platform ecosystems, and global-scale competitive environments.
