Self Service

Choropleth Map

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Feature Description

Choropleth Map is a powerful visualization tool that now allows users to display boundaries of different regions using color scales to show variability. With this feature, they can reveal the multitude of data within specific geographic regions.

End User Business Benefits

Deeper Insights

Visualize regional data patterns identify hotspots, explore geographical trends and discover deeper insights into their spatial data.

Enhanced Visualization

Color-code the whole region based on a measure such as sales, profit margins etc.

Geographic Insights

Gain a deeper understanding of business data by visualizing it on a map and identifying regional disparities, trends, and patterns that may not be obvious in traditional charts or tables.

Enhanced Communication

Share discovered insights effectively with stakeholders by presenting data on a map, making it easier for non-technical audiences to grasp insights.

Elevated Decision-Making

With Choropleth Map, make data-driven decisions by analyzing where the product/service performs the best along with improvement area.

Sales and Marketing:
- Analyze sales performance, market penetration, and customer distribution by geographic regions.
Public Health:
- Monitor and respond to health trends, disease outbreaks, and vaccination coverage.
Real Estate:
- Evaluate property values, rental rates, and market trends in specific neighbourhoods or regions.
Environmental Science:
- Visualize and analyze environmental data, such as air quality, climate change, or natural resource distribution.
Social Sciences:
- Study demographic trends, population distribution, and social indicators by geographical areas.
Government and Policy:
- Undertake evidence-based policymaking by analyzing data related to education, crime rates, or infrastructure by regions.
Logistics and Supply Chain:
- Optimize logistics and supply chain operations by visualizing transportation routes, distribution centres, and delivery areas.

Use Cases

Sales Management

Visualize sales performance across different territories to allocate resources effectively and optimize sales strategies.

Marketing Analysis

Plot customer demographics on a map to identify target areas for marketing campaigns for better ROI.

Healthcare

Create choropleth maps to track disease outbreaks and assess their geographic spread to take measure to control it.