Are you too excited with the glimmer of dashboards? Most
likely, you are already submerged in it, if you are reading
this paper. Let’s therefore do some soul-searching and needs
Let’s visualize logging to a cool BI and Analytics
seeing a screen full of colorful charts with a bunch of lines,
bars, dots, bubbles, boxes, maps, and millions of data-filters
and the ability to drill-down to infinity.
……however, the general feeling would be that you have a lot of
information but, your notion of empowerment may not be real.
Let’s ask some serious questions:
visibility giving you accurate insights or its
only your interpretation of a dashboard designer’s
What are the important metrics that you need to focus on
(we poor humans can only focus on a limited number of
data dimensions at a time)?
What data points are outliers (what is really great or
How many metrics have reached an upper or lower
Can you see a business-relevant correlation between any
two metrics of all available metrics? (not just what was
only coded by a dashboard developer)
Can you discover business trends for all available and
relevant metrics? (not just what was only coded by a
Is your expensive (and maybe closer to your heart) BI
and Analytics tool just glorified Excel?
- Are too many data points overwhelming?
And many more questions like these. Certainly, the simple
question to ask: is your analytics solution pushing the
relevant insights to you or are you attempting to get it
yourself. Is system posting un-obvious and hidden insights
A. That moment of time B. The user’s persona C. To take
and finally, the insights must be super simple for humans to
understand (….this is nirvana).
In short, the time has come to discuss a different approach
and the term that I would like to introduce as
. However, I intend to not
discredit Dashboards at all. But rather reevaluate its use,
limitations and primarily seek improved business insight
Lastly, in this paper, I would like to introduce 2
features that Lumenore is offering and that are leading towards my
1. Do You Know – Augmented
System-driven insights that are narrated in simple English and
are user-persona relevant.
2. Ask Me – Natural
type (or Ask a question to Amazon Alexa or Google Home) and
get your answers immediately.