AI in Marketing – helping marketers to be more targeted and creative in their efforts
In recent years, businesses across a wide range of industries are all facing a new element in their project structures: access to large amounts of data. With this sudden new wealth of information, many companies struggle to determine how to handle their data and how to use it in their best interests.
As a response to this continuing growth of data, new technologies are starting to emerge to help make sense of company data and determine what customers want. One of these emerging technologies is, of course, Artificial Intelligence (AI). AI helps businesses make sense of all the data being collected. AI is starting to reshape roles within companies, roles like marketers.
Marketers, in particular, are adopting new, more collaborative ways of getting their jobs done including becoming customer experience leaders within their organizations.
With consumers’ increasing expectations for seamless, personalized customer experiences, a majority of businesses are turning to tools such as Business Intelligence and Augmented Analytics to provide value to their customers.
At Lumenore, we believe that Augmented Analytics provides marketers and businesses with the potential for improving the way they operate as well as enabling companies to adapt their processes based on consumer behavior. In supply chains and manufacturing, this could lead to predictive maintenance of equipment, along with inventory optimization.
Augmented Analytics: Providing marketers with a deeper knowledge of consumers and prospective clients
A term recently coined by Gartner, ‘Augmented Analytics’ uses machine-learning automation to supplement human intelligence and contextual awareness across the entire data and analytics workflow. This helps automate data preparation and important insights that is sharable with business users. Through the integration of natural language processing and automated data processing capabilities into Business Intelligence (BI) systems, augmented analytics provide augmented data discovery and machine learning, which automates the absorption of data into analytics systems ensuring data quality.
Do You Know?
Lumenore’s “Do you know” feature is an outcome of Augmented Analytics, which is the next upcoming wave in advance analytics. With “Do you know” you solve a variety of complex data issues including:
- Natural language processing: Understanding of unstructured data through sentiment analysis, text mining and text classification.
- Recommendations: A list of probable actions to be taken is provided after analysis of data, to prevent potential complications while encouraging the best possible outcome.
- Insight generation: The augmented analytics tools provided in “Do you know” is able to describe the data, identify key drivers, and explain what segments influence potential outcomes.
- Prediction: The augmented analytics tools in “Do you know” are able to easily forecast and predict trends, identify groups and similar values.
Augmented Analytics program such as Lumenore’s “Do You Know” is transforming analytics workflow and the way data analysts access data and work on insights. This is resulting in modern business intelligence analytics which works with automated insights and data preparation that will be embedded in future conversational analytics and enterprise applications. This trend will most likely continue to transform businesses significantly.
Interested in learning more about Lumenore ? Contact one of our experts here.